2026.05.14
LY Ads
Search Ads
Search Ads (Shopping)
Completed
Updates
May 14, 2026: Updated this article following the completion of this change.
April 28, 2026: Published this article.
Product
LY Ads Search Ads
LY Ads Search Ads (Shopping)
Schedule
Search Ads: To be rolled out sequentially by Wednesday, May 13, 2026
Search Ads (Shopping): Wednesday, May 13, 2026
Summary
For targeting delivery using audience lists, the minimum user size required for delivery has been changed as follows.
(Before) 1,000 or more
(After) 100 or more
With this change, audience lists that were previously not eligible for delivery can now be utilized, which is expected to expand advertising delivery opportunities.
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