2026.05.11
LY Ads
Announcement
Updates
- May 11, 2026: This article has been updated following the addition of ad places.
- December 16, 2025: Publication of this article has started.
Product
LY Ads
Schedule
Starting December 15, 2025
The schedule may change without notice.
The schedule may change without notice.
Summary
We started the test delivery of LY Ads in answers generated using LY Corporation’s generative AI.
Based on the internet user’s question and the generative AI’s answers, ads may appear when the system determines that delivery is appropriate.
Ads may appear in the following services. At launch, delivery is limited to the smartphone version. The target services and devices may change.
Based on the internet user’s question and the generative AI’s answers, ads may appear when the system determines that delivery is appropriate.
Ads may appear in the following services. At launch, delivery is limited to the smartphone version. The target services and devices may change.
- In the "Agent i" response result areaYou can access “Agent i” from the tabs in LINE or from the icon next to the search bar in Yahoo! JAPAN. For more details about “Agent i,” refer to the “Comments” section at the end of this article.
- Yahoo! JAPAN Search: within the AI answer view at the top of the search resultsThe ads included in this test delivery are as follows. The target ads may also change.
- Search Ads (Shopping)- Yahoo! JAPAN Product showcase
- Shopping Search Ads
For details on generative AI answers, see the following announcement (available in Japanese):
Yahoo!検索、検索結果上に生成AIによる回答の表示とチャット形式で情報の深堀りができる機能の提供を開始
Yahoo!検索、検索結果上に生成AIによる回答の表示とチャット形式で情報の深堀りができる機能の提供を開始
Notes
Delivery of generative AI answers is currently running as a test. No charges apply for ads delivered during this test. The following limitations apply:
- Test delivery results are not recorded in performance reports. As a result, there may be differences between actual site traffic and your performance report.
- We can’t provide information on which questions or answers resulted in ad delivery.
- We can’t stop ad delivery in generative AI answers.
Comments
We have integrated the “AI Assistant” previously offered on Yahoo! JAPAN and “LINE AI” on LINE, and have launched them under a new brand, “Agent i.”
For more details, please refer to the announcement below (available in Japanese):
LINEヤフー、AIエージェントの新ブランド「Agent i」を本日スタート
For more details, please refer to the announcement below (available in Japanese):
LINEヤフー、AIエージェントの新ブランド「Agent i」を本日スタート
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- #LY Ads