• April 9, 2026: Following the completion of this implementation, the article has been updated. Some materials have also been partially revised.
• March 18, 2026: The article was published.

• LY Ads Display Ads
• LY Ads Search Ads (Shopping)

Wednesday, April 8, 2026

For Display Ads and Search Ads (Shopping), after connecting a Business Manager and an ad account, it is now possible to choose whether to issue and manage tracking tags in the Business Manager or in the Campaign Management Tool of LY Ads.
Tracking tags can continue to be issued and managed within each ad account, enabling flexible tracking tag operations while coordinating with Business Manager-supported services such as LINE Official Accounts.

This change has been made in response to requests from customers. The changes for each advertising service are as follows.

• Before the implementation date
  After connecting with the Business Manager, tracking tags could only be issued and managed in the Business Manager
• After the implementation date
  Even after connecting with the Business Manager, it is possible to choose whether to issue and manage tracking tags in the Business Manager or in the Campaign Management Tool of LY Ads

• Before the implementation date
  Connecting with the Business Manager was required to issue and manage tracking tags
• After the implementation date
  Tracking tags can be issued and managed on the Search Ads (Shopping) side even without connecting to the Business Manager.
  
  After connecting with the Business Manager, it is possible to choose whether to issue and manage tracking tags in the Business Manager or in the Campaign Management Tool of LY Ads

*For both Display Ads and Search Ads (Shopping), select the tag issuer when creating a tracking tag.

If the account connection with the Business Manager was completed before the implementation date and the issuance and management of tracking tags have already been transferred, in principle, it cannot be reverted to issuance and management on the ad account side.

• For more details on this matter, please download and review the following material (PDF) available in Japanese.
  Download the material
• For more details about account connection with the Business Manager and tracking tags, please refer to the following help pages.
  Connection of Business Manager and LINE Official Accountt
  Tracking tag