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Media Article 13.07.2020

LINE Official Account Features

Not only business account, LINE Official Account has several interesting features that you can utilize to grow your business! Here are the features:

1. Rich Content Feature: Rich Message and Rich Video

You can send a URL-embedded image or video as a broadcast message so that your followers can click on those messages and linked to your designated URL. 

2. Rich Menu Feature

Rich Menu will appear on the bottom side of the chatroom when your followers opens your Official Account. You can use this feature to provide basic information about products or ongoing promotions. 

3. Card-based Message Feature

Card-based message allows you to present content over multiple cards in a carousel format, packed into a single chat bubble. Users can swipe left and right to see your content at their own pace.

4. Profile Page

Profile page has a new look that enhances the appearance of your account profile. You can use this to attract users to add your Official Account. You can input the basic information of your business, such as website, phone number, opening hours, price information, and your business address. The latest pictures or videos will also appear on Recent Media. Also, you can input your menu or product catalogs, and payment method.  

5. Chat 1:1 Feature

By activating the 1: 1 Chat feature, followers can send 1: 1 messages to your Offical Account. There is no maximum or minimum followers that must be had to enjoy this feature.

6. Chat Tags Feature

This feature allows you to give label on your incoming 1:1 chats from your followers so that you can easily organize the 1:1 incoming chats and you can also target broadcast messages using chat tags.

7. Broadcast Message Targeting

This feature allows you to send a broadcast messages to your target recipients based on their age, gender, region, OS, and friendship period.

8. Insight Analytics

The insight analytics of the Official Account will be served with a new look and enhancements. There are several data served, such as delivered, open count, click and CTR (%) of broadcast messages. You can also see the performance of your Official Account as insights to enhance your future content.

9. Add Friend Path

The add friend path will give insight about your add friend / followers history path. This data will help you maximize your promotions. 

10. “Pay per Broadcast” Payment Scheme

There are 3 monthly package options that you can choose, based on your broadcast message needs towards your account's Target Reach. Target Reach is the number of users who have not blocked your account and are still actively using LINE. You can send broadcast messages to all of the Target Reaches that you have or you can also send the broadcast messages targeted using Targeting Demography feature.