LY Corporation will integrate “LINE Ads (including Talk Head View)” and “Yahoo! JAPAN Ads Display Ads (Auction and Guaranteed).” Starting in spring 2026, we will offer them as “LY Ads Display Ads.”By unifying separate ad platforms, ad management will become more efficient.After the integration, we will focus our development resources on updates to further enhance ad effectiveness and reduce operational workload.We will also rename Yahoo! JAPAN Ads (including Search Ads) to "LY Ads."

You can find details about the integration and product migration from the following.

Learn more

Products

Products to be integrated

The following products will be integrated into LY Ads Display Ads:
  • ・LINE Ads (including Talk Head View)
  • ・Yahoo! JAPAN Ads Display Ads (Auction and Guaranteed)

Products that will change names

The following product name will be changed to “LY Ads Search Ads.”

  • ・Yahoo! JAPAN Ads Search Ads

The following product names will be unified as “LY Ads Network.”

  • ・Yahoo! JAPAN Ads Network
  • ・LINE Ads Network

*There will be no changes to product details or contract conditions for network partners.

Schedule:

Around spring 2026
*This date is subject to change.

Migration from the current products to the new products

LINE Ads

You must migrate to LY Ads Display Ads.We plan to offer support features such as migration tools to ensure a smooth transition. Until then, you can continue ad delivery without concern.We will also keep updating features until the integration. Details about the migration process and the product end will be announced about two months before the launch of LY Ads Display Ads.
Until the migration tool is available, do not migrate from LINE Ads to Yahoo! JAPAN Ads. Continue ad delivery on LINE Ads.

Yahoo! JAPAN Ads Display Ads (Auction and Guaranteed)

No migration is required. You can continue to use the product after the integration.

Yahoo! JAPAN Ads Search Ads

No migration is required. You can continue to use the product after the name change.

LINE Ads Network / Yahoo!JAPAN Ads Network

No migration is required. There will be no changes to product details or contract conditions for network partners.

Contacts/Support

Advertiser and agency inquiries

Contact our sales representative or contact us from the following.

For customers using Yahoo! JAPAN Ads

https://global-marketing.yahoo-net.jp/contact

For customers using LINE Ads

Contact us through the Ad Manager. Help

Publisher partners inquires

Yahoo! JAPAN Ads Network Partner

Yahoo! JAPAN Ads Network Partners support team
ml-nwpartner-help@lycorp.co.jp

LINE Ads Network Partners

LINE Ad Network (Contact Media Partners)
dl_lan_media_inquiry@linecorp.com

You can find details about the integration and product migration from the following.

Learn more