We previously announced our plan to integrate ad platforms in “Integration of ad platforms,” and we have now confirmed the release date as April 1, 2026.

You can find details about the integration and product migration from the following (available in Japanese).

LY Ads Display Ads

“LY Ads Display Ads” is a Display Ads service that delivers ads to users across LINE and Yahoo! JAPAN through a single, integrated ad platform. The service builds on the ad delivery infrastructure previously used for “Yahoo! JAPAN Ads Display Ads.”
By integrating ad delivery platforms that were previously separate, advertisers can manage ad delivery across LINE and Yahoo! JAPAN in one place with a consistent setup and operation.
Consolidating ad delivery data into a unified platform improves machine learning efficiency, leading to better ad optimization and stronger performance.

Products

Products to be integrated

The following products will be integrated into LY Ads Display Ads:
・LINE Ads (including Talk Head View)
・Yahoo! JAPAN Ads Display Ads (Auction and Guaranteed)

Products that will change names

The following product name will be changed to “LY Ads Search Ads.”
・Yahoo! JAPAN Ads Search Ads

The following product names will be unified as “LY Corporation Ads Network.”
・Yahoo! JAPAN Ads Network Partner
・LINE Ads Network
*There will be no changes to product details or contract conditions for network partners.

Schedule

April 1, 2026

End of LINE Ads

LINE Ads will stop ad delivery around late October 2026 and will then phase out the service.
We recommend that advertisers currently using LINE Ads consider migrating to “LY Ads Display Ads.”
We will announce specific dates for the ad delivery stop and the end of service through official communications from LINE Ads once they are confirmed.

Migration from the current products

LINE Ads

You must migrate to LY Ads Display Ads. Migration to LY Ads Display Ads is required. Advertisers can use the migration tool available in the LINE Ads management view when LY Ads Display Ads becomes available, or complete the migration manually.
Migration methods and steps are detailed in the “Migration tool manual” link.

Yahoo! JAPAN Ads Display Ads

No migration is required. You can continue to use the product after the integration.

Yahoo! JAPAN Ads Search Ads

No migration is required. You can continue to use the product after the name change.

LINE Ads Network / Yahoo!JAPAN Ads Network Partner

We have also shared details individually with each partner of the LINE Ads Network and Yahoo! JAPAN Ads Network. Check them as well.

Contacts/Support

Advertiser and agency inquiries

Contact your sales representative or contact us from the following.

For customers using Yahoo! JAPAN Ads

https://global-marketing.yahoo-net.jp/contact

For customers using LINE Ads

Contact us through the Ad Manager. Help page(available in Japanese)

Publisher partners inquires

Yahoo! JAPAN Ads Network Partner

Yahoo! JAPAN Ads Network Partners support team
ml-nwpartner-help@lycorp.co.jp

LINE Ads Network Partners

LINE Ad Network (Contact Media Partners)
dl_lan_media_inquiry@linecorp.com