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2023.10.27 update

LINE Official Account Features

See below for the main features offered with the LINE Official Account service.

  • Broadcasts


    Send out messages to the users who have added your account as a friend.
    Learn more


  • Chats


    Reply directly to inquiries from customers in chats just like those found in LINE. You can also set up auto-response messages.

  • Rich menu

    Rich menu

    This is the large menu users will see at the bottom of the chat with your LINE official account.
    Learn more

  • LINE VOOM posts

    LINE VOOM posts

    Post short-form videos to your followers on LINE VOOM.

  • Outreach


    Create coupons for in-store use and send them out in messages, or make digital reward (point) cards.

  • LINE Call

    LINE Call

    Answer incoming voice/video calls from users for free.

  • Reports


    Check how users are responding to your account with various reports.

Optional features

  • Gain friends ads

    Gain friends ads

    Use the Gain friends Ads and LINE Ads (Gain friends) features to display ads for getting more friends through the LINE app.

  • Messaging API

    Messaging API

    Personalize your messages.

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